RIVANT

BlueMuse Records

A studio project, 2024

An identity for a record label we made up, drawn by hand: bubble lettering, a marbled record with a face in it, three single covers, a hoodie, gig tickets and a street poster.

BlueMuse is not a client. We made the label up to design it end to end.

The idea

We started with brush lettering, then tried the name curving round a record and scrapped it. The final letters are fatter and rounder, with a purple offset, modern and Y2K at once. A marbled pattern we called Pulse became the mark: a record with a face in its swirl.

  1. The first sketch: BLUE MUSE in soft cyan brush letters.

    Brush lettering, first

  2. A scrapped idea: the name curving across a black record.

    The name round a record: scrapped

  3. The pulse pattern sketch: a disc of black and white swirls with a face in profile.

    The pulse pattern, which became the mark

The mark in black: a record drawn as marbled swirls, with a face in profile around the spindle hole.

Final

The logo laid out on a grid: the wordmark solid, the mark, the wordmark in colour, and the wordmark in outline, captioned Hand, Crafted, Logo.
Drawn by hand, then traced to vector: solid, mark, colour and outline.

The logo

The mark and the wordmark, together or apart, in four colourways.

  • The logo on lilac: black mark, cyan wordmark.

    Lilac

  • The logo in white on violet.

    Violet

  • The logo on charcoal: white mark, cyan wordmark.

    Charcoal

  • The logo in black on aero blue.

    Aero

  • The mark in black: a record drawn as marbled swirls, with a face in profile around the spindle hole.

    Black

  • The mark in cyan and violet swirls.

    Cyan and violet

  • The mark in black with cyan and violet offset outlines.

    Offset

Type and colour

IBM Plex Sans for text, in two weights, with two display faces for posters and titles. Violet leads, aero follows, on white and charcoal.

Typography

IBM Plex Sans

Regular & SemiBold

A bubble display face: PURPLE MAGIC in white on charcoal, over STRIVE in pale blue outlined letters.A tall condensed display face: DISCLAIMER in white on a blue-to-violet ground.

The display faces: a bubble face and a tall condensed one.

  • Blue Violet#852BF4
    Primary
  • Aero#73C5E6
    Secondary
  • Anti-flash White#F0F0F0
    Ground
  • Charleston Green#2B282C
    Accent

Covers

Three singles for an imagined artist, each with its own lettering: Pulse, Rough Way and Heaven.

  • The Pulse single: PULSE in fat violet bubble letters over black and white shapes, the record half out of the sleeve.

    01 Pulse

  • The Rough Way single: pink tube lettering and white spray strokes over plastic wrap on black, 02 ROUGH WAY at the left.

    02 Rough Way

  • The Heaven single: soft violet-blue tube shapes over plastic wrap, HEAVEN in tall black letters on pale blue below.

    03 Heaven

The three covers side by side: Pulse, Rough Way and Heaven.

Merch and gigs

A hoodie printed with our own character drawings, tickets for two shows and a poster for the street.

A washed charcoal hoodie from behind, printed with a character at a MIDI keyboard, two speech-bubble shapes, the mark and BLUE MUSE in tall letters.
Close-up of the hoodie print: a sneaker, the keyboard and BLUE MUSE in tall condensed letters.Close-up of the hoodie print: the character in a bucket hat, and the mark inside a bubble.

The back print, and two close-ups.

Character drawing: a kid in a bucket hat and headphones, crouched over a MIDI keyboard in huge sneakers.
Character drawing: a girl in a beanie and platform sneakers, sitting with a blue electric guitar.
Our characters for the label: a kid at a MIDI keyboard and a guitarist.
The BlueMuse logo: the marbled record mark in black beside the cyan bubble wordmark with its purple offset.

The logo on the chest.

Two gig tickets over a grey city seafront: ROUGH WAY, Delhi, in violet and white, and HEAVEN repeated in blue, Mumbai, each with a tear-off stub, barcode and the logo.
Tickets for two shows, one per single.
A poster in a bus shelter at night: a guitarist’s hands in violet duotone, the logo, and AMPLIFY YOUR WORLD in tall letters.
A poster for a bus shelter.
A key visual: STRIVE in pale blue bubble letters over black and white waves, above a shirt printed with BLUEMUSE repeated.
A key visual, with the wordmark as an all-over print.

Credits

Project
A studio project, 2024. Not a client.
Services
Identity design, Lettering, Illustration, Cover art, Merchandise
What we made
Logo and wordmark, type and colour, three single covers, characters, a hoodie, tickets and a street poster
Studio
Rivant Media