RIVANT

Case studyKharghar, Navi Mumbai

Running a Kharghar gym's Instagram, events and all

Shark Fitness is a gym at The Pacific, Shilp Chowk, Kharghar. We run its Instagram: offers, anniversary posts, and events like arm wrestling, tug of war, a trek and deadlift contests, each with its own highlight. For the Shark Game competition, with a ₹50,000 prize, we made a teaser in the style of Squid Game.

Social media management · Video production · Social media design

Shark Game

The gym ran a competition with a ₹50,000 cash prize. We made the teaser in the style of Squid Game: hooded figures, a neon countdown, the prize in red, and the cyan shark at the end.

Length
0:30
Format
Vertical reel, 1080 × 1920
Prize
₹50,000
  1. A hooded figure standing in a dark gym, lit green
    0:02 The dark gym
  2. “₹50,000 cash prize” in red beneath a pink neon countdown, a hooded figure from behind
    0:12 The prize
  3. The neon countdown at 00:08 above two masked figures, one in red, beside a sofa
    0:16 The countdown
  4. The cyan Shark Fitness wordmark on black
    0:29 The end card

The account

Every event gets its own highlight, so the profile reads like the gym’s calendar. We redrew the covers as a set: one cyan line icon each, on black, to match the reel.

  • Wet N Joy
  • Deadlift 2.0
  • 1st Anniversary
  • Tug of War
  • Trek
  • Arm Wrestling
  • Offers
The Shark Fitness Instagram profile: the shark logo, the bio with the Kharghar address, and the first posts
The profile in November 2024: the bio and the first posts.

Credits

Client
Shark Fitness, Kharghar
Industry
Gym / fitness
What we did
  • Social media management
  • Video production
  • Social media design