RIVANT

Case study · Flour and atta

The Apni Chakki logo: “apni” in green and “chakki” in orange, rounded letters with a grain for a dot, over “Atta Freshness Redefined”, inside a scalloped green frame

A friendly wordmark for fresh-milled atta, and the bags it goes on

Apni Chakki sells freshly milled atta. The logo sets 'apni' in green and 'chakki' in orange in rounded modular letters with a grain for a dot, inside a scalloped green frame. We designed the logo and built the packs from it: a 1 kg pouch, 5 and 10 kg bags, and the shop board.

Logo design · Packaging design · Signage

“apni” in green, “chakki” in orange: rounded, modular letters with a grain where a dot would be, in a scalloped frame like an old shop label. We drew it as a vector, so it prints clean at any size.

The Apni Chakki logo in full colour

  • A grain for a dot. Orange in the green “a”, green in the orange “c”.

  • The frame’s tip. The scallop becomes the border on the packs and the board.

    • Green#2E7D46
    • Orange#F4973A
    • Wheat#E9D9B8
    • Grey#333333

    Four colours. Green and orange from the logo, a wheat ground and a grey for small type.

The logo in green only; the grain dots sit in small rings
One colour. The grains sit in rings, so they still show.
The logo reversed in white on green
Reversed, for green grounds.

The packs

A 1 kg pouch and 5 and 10 kg bags. Wheat paper, a hand chakki drawn in the logo’s green, and a band that names the atta in English and Hindi: green for whole wheat, orange for multigrain.

These are pack designs. The back keeps a box for the FSSAI, MRP, batch and nutrition details, which come from Apni Chakki.

The packs to scale: the 10 kg whole wheat bag, the 5 kg multigrain bag and the 1 kg pouch
10 kg whole wheat, 5 kg multigrain, and the 1 kg pouch.
  • The 10 kg whole wheat bag: wheat-coloured, scalloped green bands top and bottom, the logo, a hand chakki between wheat ears, a green band reading Whole Wheat Atta and गेहूं आटा, and a 10 kg roundel

    10 kg, whole wheat

  • The 10 kg multigrain bag: the same layout with an orange band reading Multigrain Atta and मल्टीग्रेन आटा

    10 kg, multigrain

  • The 1 kg whole wheat pouch, front

    1 kg pouch

  • The back of the 1 kg pouch: the wordmark, storage lines, and a framed box kept for the statutory details

    The pouch, back

The 1 kg whole wheat pouch, front

In two languages

Each pack names the atta twice, so it reads from across the shop in either script:

  • Whole Wheat Attaगेहूं आटा
  • Multigrain Attaमल्टीग्रेन आटा

At the mill

A 3 × 1 m board for the shop: the logo, the name in Hindi, and what is milled inside, in a scalloped border.

The shop board: the logo on the left, अपनी चक्की in green and orange on the right over “Whole Wheat Atta · Multigrain Atta”, inside a scalloped green border
The shop board, designed.

Credits

Client
Apni Chakki
Industry
Flour and atta
What we did
  • Logo design
  • Packaging design
  • Signage