RIVANT

A gym logo drawn by hand, and the gym it goes on

Challenge Fitness is a gym for men and women, and the logo says so: two bodybuilders back to back, drawn by hand in orange inside a downward triangle, over heavy condensed type. We drew the logo, then took it onto the gym's sign, T-shirts and membership card.

Identity design · Signage · Merchandise

The figures were drawn by hand, pencil shading and all. For a sign, a screen print or a card we traced them into one flat orange, keeping every line of the drawing.

The logo as drawn: two figures back to back, shaded in orange pencil, in a downward triangle above “CHALLENGE FITNESS”TracedDrawn
The drawing, and the traced logo wiping across it: flat orange that prints the same on flex, cotton and PVC.

One colour

  • The logo in white

    White

  • The logo in black

    Black

  • The logo in orange

    Orange

  • The logo in the mark on its own

    The mark on its own

The system

The brand board: the logo on chalky black; orange #F26A1B, black #161616 and white; Anton from A to Z; and the triangle drawn, used as a crop and cut off an edge
Three colours, Anton in capitals, and the triangle: drawn as a marker, used as a crop, cut off an edge.

At the gym

Designs for the gym’s sign, T-shirts and membership card.

The sign's artwork: the mark on the left, CHALLENGE FITNESS in two lines of white Anton, an orange triangle cut off the right end
A 6 × 1.2 m backlit sign: the mark, the name, and the triangle cut off the end.
A black T-shirt, back view, with the full logo across the shoulders
Back print, 280 mm wide; a 90 mm mark on the chest.
The membership card: black, the logo top left, an orange triangle running off the corner, lines for name, member number and date
The membership card: the triangle runs off the corner; name and number are written in.
Flat drawings of the tee, front and back: a small orange mark on the left chest, the full logo across the back
Print positions.

Credits

Client
Challenge Fitness
Industry
Gym / fitness
What we did
  • Identity design
  • Signage
  • Merchandise