Identity and print, Industrial engineering
LNK Engineering
A logo system for an engineering firm, built around a bolt.
- Client
- LNK Engineering LLP.
- Location
- Marol, Andheri East, Mumbai
- Scope
- Identity design, Print design
- Drawn by
- Rivant Media
The bolt
The N in LNK is a bolt: head on top, threads down the stroke, driven into the wordmark. It makes the logo, and on its own it is the theme icon.
The guide keeps the icon in the background, at 5 to 40 per cent opacity, as a watermark or a pattern, and never in place of the logo.
- HeadSits on the N like a cap.
- ThreadSeven bands; the lower five step in.
- PointThe last band closes to a point.
- 5%
- 15%
- 25%
- 40%
The guide’s range for the icon, on Black Chasm: faint enough at five per cent to sit under text, strong enough at forty to carry a slide.
Four versions
Primary, horizontal, legal and a submark, each with a written rule for when to use it, so the people who order the next sign or invoice book don’t have to guess.
- 01 Primary
The default: introductions, website headers, marketing material, business cards and email signatures.
- 02 Legal
With the LLP's name, for contracts, registrations and certificates, invoices and tax documents.
- 03 Horizontal
Where height is short: slim website headers, slides and footers, vehicle decals and signs.
- 04 Submark
Where the full logo won't fit: profile pictures and favicons, watermarks, stamps and merchandise.
From the usage guide
Cover
Primary logo
Submark and legal logo
Horizontal logo and final note
Three blues and white
Named in the guide: Black Chasm for the letters, Loyal Blue for ENGINEERING, Twilight Stroll for rules and the bolt. The bolt’s steel runs from Twilight Stroll to a darker #536369, left to right, like light on a turned part.
Steel: #71888E to #536369, on every piece of the bolt.
Cards and paper
Cards for the three partners, with the bolt cropped off the edges, and an A4 letterhead with the registered office in the footer. From the same parts we added the envelope and the email signature.
Business card, front and one partner’s back. 89 × 51 mm.
At the gate and on the floor
The guide names signage and vehicle decals as the horizontal logo’s jobs, and the submark’s as small spaces and stamps. We drew the pieces a works unit in an industrial estate would order first.
The system on one sheet
Title block
- Client
- LNK Engineering LLP., B/115, Hind Saurashtra Industrial Estate, Marol Naka, Andheri East, Mumbai
- Sector
- Industrial engineering
- Scope
- Identity design, Print design
- Delivered
- Four logo versions, Theme icon, Usage guide, Partner business cards, Letterhead, Envelope, Email signature, Gate sign, Helmet decals, ID card
- Drawn by
- Rivant Media
- Sheet
- 06 of 06