RIVANT

Yoga therapy studio

Ropan Yoga Therapy Studio

A yoga therapy studio in amber and purple, with its own pose drawings.

What we made
Logo, illustrations, print and a website
Year
2024
The Ropan logo: a figure in tree pose inside a lotus with two leaves, over ROPAN, Yoga Therapy Studio.

The brief

A yoga therapy studio wanted to look as calm as its classes and as careful as its method: a mark, drawings of its poses, print for the room and a website.

Built on a grid, with clear space set in multiples of the mark, in a horizontal and a stacked version.

The horizontal and stacked Ropan lockups on a construction grid, with clear space marked in halves and wholes of the mark.

Logo Breakdown

The mark three times, each with one part picked out in purple: the lotus, the leaves, the person.
A lotus, for yoga’s traditions.The leaves, for its calm.A person, in tree pose.
The horizontal lockup in purple and plum on white.
The stacked lockup reversed out in white on purple, the leaves kept in flame.

Custom Illustrations

Six figures in the brand purple and plum, for posts, class sheets and the site. We traced them to vectors so they print at any size.

  • Wheel (Eka Pada Chakrasana), drawn in purple, plum and cream.WheelEka Pada Chakrasana
  • Headstand (Sirsasana), drawn in purple, plum and cream.HeadstandSirsasana
  • Pigeon (Kapotasana), drawn in purple, plum and cream.PigeonKapotasana
  • Tree (Vrikshasana), drawn in purple, plum and cream.TreeVrikshasana
  • Lunge (Anjaneyasana), drawn in purple, plum and cream.LungeAnjaneyasana
  • Bow (Dhanurasana), drawn in purple, plum and cream.BowDhanurasana

Print & Merchandise

Amber cards on a wood block, a mat with the mandala printed across it, and bottles to match.

Two amber Ropan visiting cards on a wooden block: the logo on the front; ‘Offer your brain peace with us’ and the studio’s contact details beside a yoga photograph on the back.
An amber yoga mat printed with the mandala, partly rolled in a purple band with the horizontal logo.
Amber water bottles with purple caps, the mandala wrapped round them and the mark on the front.
The class pass front: the stacked Ropan logo on amber with the mandala.
The class pass back: ‘Class pass, ten classes, one stamp each’, ten amber stamp circles and lines for a name and a date.

Class pass. Proposed, 85 × 55 mm: the stacked logo on amber, and ten stamps on the back.

Web Design

A landing page for desktop and phone: “Your path to wellness”, who they are, why Ropan, what they offer, and a way to get in touch.

Ropan’s landing page on desktop, from ‘Your path to wellness’ through ‘Who we are’, ‘Why you should choose Ropan’, the offer cards and a banner to the contact form.
The same page on a phone, its sections stacked in one column.

Services

What We Offer

  • Yoga for FitnessTraditional practice that keeps you moving, at a pace that suits your body.
  • Yoga for StrengthProps and precise alignment to build posture, core strength and flexibility.
  • Yoga for HealthIndividualised medical yoga therapy, built on techniques you can verify.

We replaced the design’s placeholder text with lines drawn from the studio’s own copy; the sample testimonials stay out until real ones exist, and the contact block keeps only the studio’s email.

The landing page’s first screen: ‘Your path to wellness’ beside a man stretching in front of an amber circle.

Pose of the Week

Six posts built from the drawings: one figure large on the mandala, its name set outline over solid, the logo at the foot.

  • Post: Pose of the week, Wheel, Eka Pada Chakrasana, the figure large on amber with the mandala behind.
  • Post: Pose of the week, Headstand, Sirsasana, the figure large on amber with the mandala behind.
  • Post: Pose of the week, Pigeon, Kapotasana, the figure large on amber with the mandala behind.
  • Post: Pose of the week, Tree, Vrikshasana, the figure large on amber with the mandala behind.
  • Post: Pose of the week, Lunge, Anjaneyasana, the figure large on amber with the mandala behind.
  • Post: Pose of the week, Bow, Dhanurasana, the figure large on amber with the mandala behind.

Project Credits

Client
Ropan Yoga Therapy Studio
Year
2024
Services
Identity design, Illustration, Print design, UI/UX design
What we made
The logo on its grid, six pose illustrations, visiting cards, a yoga mat, bottles, a class pass, six pose-of-the-week posts and a landing page for desktop and mobile