Fintech / real-world asset tokenisation
TokenRidge
A ridge-line mark and an investor page for fractional ownership
- Services
- Identity design · UI/UX design · Print design · Social media design
- Year
- 2025
The brief
A mark that reads as a mountain, a chart and a network, and a page that explains fractional ownership to someone new to it.
TokenRidge lets people buy fractional shares in real estate, art and gold through tokens. The logo is a mountain ridge drawn as a line of connected nodes, a chart and a network in one. We sketched it by hand, built it on a grid, and designed the investor landing page for desktop and phone, the business cards and the launch posts, in navy and ice blue.
From sketch to mark
Drawn by hand, then built on a grid
01Sketch
Pencil on grid paper: two peaks, one continuous line, and a node wherever lines meet.
02Grid
Redrawn on a construction grid: every slope at 45 degrees, every stroke the weight of the wordmark.
- 03
Mark
A ridge of connected nodes over the wordmark: a mountain, a price chart and a network at once.
Colour
Navy for trust, ice blue for the product, and a lot of white
- Navy#003260Buttons, headings, the footer
- Ice blue#CDE7FFCards and the product
- White#F9F9FBThe page itself
- Deep navy#0B2237Posts and print
- Black#181818Body type
- Slate#3F3D56Illustration
- Light grey#E6E6E6Lines and fills
Type
Invest like the 1%, own a share of exclusive assets
The brand is set in TT Firs Neue, a geometric sans with a warm, open g. This page is set in Figtree, its closest free match.
Investor page
One long page for investors
The offer, why fractional ownership, the four benefits, RWA tokens explained, the asset types, and a tree-planting counter before the footer. Calm navy on white, with ice-blue cards.


Why invest with TokenRidge?
The page’s four reasons, rebuilt here from the design.
Fractional OwnershipYour Slice of the Wealth Pie
By tokenizing real-world assets, we split them into smaller, affordable shares, allowing more investors to participate in exclusive markets with lower capital requirements.
Increased LiquidityBuy, Sell & Trade with Ease
Traditional assets like real estate and fine art are illiquid, meaning they take time to sell. TokenRidge’s blockchain-powered marketplace lets you trade fractional shares instantly, offering faster transactions at lower costs.
Global Market AccessInvest Without Borders
Gain access to a diverse range of assets and investors worldwide. Whether you’re a retail investor, high-net-worth individual, or institutional buyer, our secure and transparent platform connects you to profitable opportunities.
Regulated & SecureInvest with Confidence
Dubai’s VARA regulatory framework ensures investor protection, making now the perfect time to capitalize on the vast potential of RWA tokenization.

Cards and posts
Navy on the front, ice blue on the back



85 × 55 mm. The back is the template each person’s name, role and email are printed into; the ridge sits large and faint behind them.
The launch carousel
The investor page laid on its side across three posts, so a swipe scrolls the page.

Credits
- Client
- TokenRidge
- Industry
- Fintech / real-world asset tokenisation
- Year
- 2025
- Services
- Identity design
- UI/UX design
- Print design
- Social media design
- What we made
- Logo, from sketch to construction grid
- Colour and type
- Investor landing page, desktop and mobile
- Business cards
- Launch carousel and posts
- LinkedIn banner





